Who can buy it
Winner: PiercePierce
Self-serve web application. Open it and work.
Rogo AI
Enterprise sales, discovery calls, and multi-seat contracts.
Pierce vs. Rogo: similar agentic research, without the institutional seat
Rogo is the existence proof that agentic equity research belongs on a professional desk. Pierce is the version an independent CFA or RIA can actually open in a browser — same class of work, no sales cycle.
Rogo is an autonomous research agent sold to investment banks and multi-manager funds. It drafts analysis, works filings, and plugs into firm data — behind enterprise procurement, not a public signup page.
How Pierce Finance and Rogo AI approach the research workflow.
| Capability | Pierce Finance | Rogo AI | Advantage |
|---|---|---|---|
| Who can buy it | Self-serve web application. Open it and work. | Enterprise sales, discovery calls, and multi-seat contracts. | Winner: Pierce |
| Agent quality | Agentic core with 44 skills, SEC citations, and a self-checking loop. | Institutional agent for statements, memos, and desk workflows. | Comparable |
| Firm systems | Public-market stack for independent practitioners. No private-firm ingest. | Connectors into internal data rooms, CRM, and bank templates. | Winner: Rogo AI |
| Private notes | Public filings and market data only. | Reads internal research and committee memos behind the firewall. | Winner: Rogo AI |
| Independent RIA fit | Professional plans exist specifically for CFAs, RIAs, and advisors. | Not sold as a one-person product. | Winner: Pierce |
| Quant engine | Hosted quant engine for screens and historical tests inside the same agent. | Closed internal models. | Winner: Pierce |
Pierce
Self-serve web application. Open it and work.
Rogo AI
Enterprise sales, discovery calls, and multi-seat contracts.
Pierce
Agentic core with 44 skills, SEC citations, and a self-checking loop.
Rogo AI
Institutional agent for statements, memos, and desk workflows.
Pierce
Public-market stack for independent practitioners. No private-firm ingest.
Rogo AI
Connectors into internal data rooms, CRM, and bank templates.
Pierce
Public filings and market data only.
Rogo AI
Reads internal research and committee memos behind the firewall.
Pierce
Professional plans exist specifically for CFAs, RIAs, and advisors.
Rogo AI
Not sold as a one-person product.
Pierce
Hosted quant engine for screens and historical tests inside the same agent.
Rogo AI
Closed internal models.
Where Pierce should not be used relative to Rogo AI:
Rogo is sold through enterprise contracts with five-figure annual seats. Pierce is pay-as-you-go, with higher-volume plans and professional plans for CFAs and RIAs.
“Write an investment memo on GOOGL: cloud margins, buybacks, and a ten-year DCF with WACC sensitivity”
Pierce is the self-serve professional path. Rogo is built for institutions with private data and procurement. If you are an independent CFA or RIA, you cannot buy Rogo the way you buy Pierce.
Yes. Professional plans are aimed at CFAs and RIAs. Details live on the For Finance Pros page, not in this comparison.
No. The web application is self-serve. Enterprise-style onboarding is what you are leaving behind if you were looking at Rogo.
Institutional-grade agentic research. No terminal. No API keys.
Sample every skill free • Custom research from a credit load as low as $2.50 • No monthly plan required