Stock ShowdownFundamental & Technical Scorecard

AAPL vs AMZN Stock Comparison

Side-by-side fundamentals, intrinsic valuation multiples, profitability profiles, and technical indicators.

Apple Inc.

AAPL

Full DCF Model →
Price
$343.46
Fair Value$227.99
Margin of Safety-50.6%
14D RSI58.5
Amazon.com, Inc.

AMZN

Full DCF Model →
Price
$250.00
Fair Value$226.29
Margin of Safety-10.5%
14D RSI55.2
Pierce Agent scorecard: Evaluated from SEC filings, DCF discount schedules, and daily moving averages.
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Pillar Scorecard

4-Pillar Fundamental & Technical Matchup

ValuationWinner: AMZN

AMZN offers a higher margin of safety to intrinsic fair value.

Apple Inc. Margin of Safety-50.6%
Amazon.com, Inc. Margin of Safety-10.5%
GrowthWinner: AMZN

AMZN delivers higher top-line revenue growth across trailing periods.

Apple Inc. YoY Revenue Growth6.5%
Amazon.com, Inc. YoY Revenue Growth12.5%
Financial QualityWinner: AAPL

AAPL exhibits superior operating margin profile and cash generation.

Apple Inc. Operating Margin30.5%
Amazon.com, Inc. Operating Margin9.8%
Technical MomentumWinner: AAPL

AAPL demonstrates stronger relative strength index (RSI-14) and trend momentum.

Apple Inc. RSI (14D)58.5
Amazon.com, Inc. RSI (14D)55.2
Pierce Agent Research Verdict

Overall Edge: AMZN

AMZN (Amazon.com, Inc.) takes the overall research edge against AAPL (Apple Inc.), driven by a stronger combination of relative valuation defensibility and superior operating profitability (9.8% vs 30.5%).

Valuation & Multiples Breakdown

From a DCF intrinsic valuation perspective, AMZN trades at a more favorable margin of safety (-10.5%) compared to AAPL (-50.6%). AAPL's valuation multiple (28.4x EV/FCF) reflects substantial growth expectations.

Moat & Profitability Defensibility

Evaluating structural competitive advantage, AMZN exhibits notable pricing power and defensive lock-in with 9.8% operating margins. While AAPL commands strong market mindshare, AMZN's capital efficiency and return on invested capital establish a higher hurdle against competitive disruption.

Technical entry next step

Investors prioritizing capital preservation and disciplined entry prices should lean toward AMZN, which offers superior margin-of-safety buffer. Conversely, investors seeking secular upside and maximum exposure to sector growth expansion may consider AMZN.

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